Fresh Whole Tea Leaves Reach Enlightened Consumers Dragon Pearl Tea's Quality Is Reflected in Beautiful Bamboo Displays September 26, 2007 Grover Beach, CA-- Dragon Pearl Teas' new bamboo retail display has breated a splash in its first pilot stores in California, more than doubling its per-store sales. The display is a custom design, made of a single, extra-tough piece of bamboo triple-ply board, which stands at an angle with shelves added to hold a case of each tea flavor. One of the remarkable things about the display is the amount of product value it holds: when full, it offers over $700 of retail product in a 13x19 square inch footprint. Currently the displays hold green, white, oolong and black teas. The bamboo display is also inordinately expensive for the typical grocery store presentatio--over $120 per unit. But according to the company, it will pay off by reflecting the quality of the product in the point-of-purchase display. "People notice the display instantly," said Judah Sanders, Dragon Pearl's chief executive. So it helps get people to try our tea and become familiar with our brand." The bamboo displays are made of natural, renewable resources. Dragon Pearl Tea is a California-based company that imports fresh whole teas leaves from exclusive organic farm co-ops in the mountains of Fujian, China. More information is available at dragonpearltea.com. Other News: Love of Tea 10/04/07 New Tea Book Offers an Introduction to Chinese Teas Going Green 10/1/07 Pushing Organic to New Levels Tea for the Troops 11/7/07 Dragon Pearl Tea Company is against the war in Iraq, but supports the troops by sending them green tea [High-resolution product photos] More about Dragon Pearl | More about the teas | Photo album